About Watch Choice

Marketplace for Luxury Watches, Swiss Watches & Second Hand Watches

The world market for luxury watches has grown rapidly in recent years and shows no signs of change. Watch enthusiasts are being faced with a growing variety of watches to choose from on one hand, but for many popular brands, watch demand is outstripping watch supply. This means that watch enthusiasts are needing to look further afield than their local jewellers to secure their next watch.

Online sales of new and pre-owned luxury watches offer the buyer the ability to search and buy the full range of watches worldwide. WatchChoice.com is based in Melbourne, Australia and started in 2007 with the aim of creating a website where luxury and vintage watch enthusiasts could easily search, browse and buy from the largest possible range of watches from around the world. Besides making the site an enjoyable destination for watch enthusiasts, we believe our site should be easy for dealers to be able to efficiently manage their watch inventory.

We have provided many simple to use tools for managing inventory and we are always happy to assist potential or existing dealers. If you think we can do anything to improve WatchChoice.com, we welcome your feedback.