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	Top 6 Searches Breitling (1143) Jaeger-LeCoultre (752) Omega (1912) Raymond Weil (275) Rolex (6652) TAG Heuer (828) View all brands

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Rolex Watches

The word Rolex is an abbreviation of the French phrase "horlogerie exquise" and was the name chosen by Hans Wilsdorf in 1908 for his new watch brand. Rolex is the best known luxury watch brand in the world today and is the largest manufacturer of Swiss made certified chronometers.

In 1926, Rolex registered a patent to make his watches water resistant by using a case with a screw-down winding crown and it was a watch with this feature - the Rolex Oyster - that was worn by a cross-channel swimmer in 1927. By 1931 Rolex had invented an automatic permanent rotor winder which was used to launch the Rolex Perpetual. Another first for Rolex was the 1945 launch of the Datejust which was a water resistant automatic model with chronometer functions and a date viewer.

The Rolex Submariner was introduced to the luxury watch market in 1953 and was the first diver's watch that was water resistant to 100 meters. The Rolex Oyster Perpetual collection contains many desirable and popular models such as the Milgauss, Air-King, Explorer, Sea Dweller, Daytona, Yacht-Master and Day-Date. Rolex have two other collections called Professional and Cellini - Rolex's line of dress watches.

The Watch Choice goal is to bring you the biggest and best selection of luxury watches, Swiss watches, used watches and vintage watches so that you can find just the right watch for you. All the well known brands are here - Rolex, Omega, Breitling, Tag Heuer, Cartier, Raymond Weil, IWC, Panerai, Audemars Piguet, Ebel, Longines and many, many more. In fact, you can find over 300 different luxury watch brands here from dealers located in the US, UK and throughout Europe.

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Men's & Women's Rolex Watches

Rolex President
$6,950 USD - Seller's Listed Price
Pre-owned with Rolex box and papers...
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Rolex Datejust Lady AM String Diamond Dial Pink Mother of Pearl Yellow Gold Settings-dialstr9V-L-YG-AM
$750 USD - Seller's Listed Price
Ladies Rolex Datejust Aftermarket String Diamond Dial pink mother of pearl with ten round brilliant diamonds and an additional row of diamonds on the outer edge aftermarket-set in cushion-shaped 18kt yellow gold settings...
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Rolex Datejust Mens Watch Steel/White Gold Fluted Bezel Jubilee Bracelet White Diamond Dial-116234-63200-5U
$6,525 USD - Seller's Listed Price
Rolex Datejust watch polished round stainless steel case (36mm diameter 11mm thickness) with screw-down Triplock winding crown polished fluted 18kt white gold bezel stainless steel Jubilee bracelet with solid links and h...
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Rolex Submariner
$14,000 USD - Seller's Listed Price
Rolex Submariner Yellow Gold w/ Blue Dial ref 16618T...
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Rolex Yellow Gold DAYTONA on Bracelet 116528
$21,000 USD - Seller's Listed Price
At first glance, a watch connoisseur already knows that the Rolex Yellow Gold DAYTONA on Bracelet (ref 116528) is on a class of its own. With a champagne dial, which carries three black subdials, an 18 Kt yellow gold ca...
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